Weather
The effects of each type of weather
SUNNY
Sunny weather has an overall very positive affect on customer trafficking on websites. This equals more people viewing your website, which inclines the probability of someone making a purchase. This can also increase popularity of your brand or company.CLOUDY
When the clouds are out there tends to be more of a window-shopping pattern online. On a cloudy day, the customer trafficking isn’t too far off compared to a sunny day, but there is a drastic decrease in customer purchases on a cloudy day.
RAINY
Rainy days have the most positive effect on online purchases as a whole. There is a huge uplift of sales on rainy days due to people being stuck at home on their devices. Although sometimes customers are less willing to spend money on a not so clear day, it is still a great day to promote your website.
STORMY
Stormy days are a lot like rainy days when it comes to customer trafficking and purchase rates. One difference is that on stormy days customers are looking for more of a “purchase on sale” rather than buying what they find immediately because getting a discounted item can cheer them up from the bad weather mood.WINDY
Windy climates are sort of in the middle of everything along with cloudy because people just go about their normal days. When the weather is colder outside more people tend to shop for clothing rather than any other time and windy days often fall under those cold days resulting in more purchases of heavy clothing.
SNOWY
Snowy weather is probably the runner up when it comes to purchasing rates just because of the time of year. As we all know snow is resembled very knowingly with Christmas, this causes customers online to be shopping for gifts to give on the holidays.
Conclusion
Overall the effects weather has on customer trafficking online as well as customer purchasing plays a big role. As a result we know now, more shoppers are buying on days with bad weather but still shopping on clearer days. Companies can also take advantage of this opportunity by maybe having certain sales on different days due to weather. Just remember when shopping on an unpleasing day the sales you might be getting offered might only be because the website managers know you’ll be visiting their sites.
