COVID-19 has turned the world up on its head. with many countries in lockdown, and many more individuals afraid to go outside, businesses have turned to alternative ways to reach consumers. Many traditional business models place the majority of their budget in a way that skews to offline purchases, as this typically has a higher ticket value. However, because instore purchases for some companies are nonexistent, they have had to shift the budget towards e-commerce measures.
Companies can do this in a number of ways. The first and foremost way to boost e-commerce sales is to target audiences that have been known to shop online and create lookalike audiences of these shoppers. Additionally, running ads with a focus on sales and promo codes can help boost traffic.
It is now more important than ever to have a great IT and web design team on staff to ensure that the website is easy to manage, aesthetically pleasing, and can handle the increase in traffic.
