Job Demand
With digital marketing becoming so essential to businesses today, jobs in this field are in high demand. The Bureau of Labor Statistics predicts a 10 percent job growth for all marketing careers, including digital marketing in the next couple years. The average growth for most occupations is 5%, so it is safe to say that by persuing a career in digital marketing, you won't have trouble finding a job.
Salary
According to Glassdoor, the base pay for digital marketers in the U.S. is $57,000 a year. Highest earners can make around $90,000 while the lowest earners get about $37,000. Depending on location, salaries can vary. Usually big cities like NYC, Los Angeles, and Miami have a higher demand for digital marketers so salary tends to be higher in those cities.
Creativity
In this career, you’ll have the creative freedom you need to bring your ideas to life. Digital marketing gives you the platform to be creative in your work either through developing ads, creating content for social media, or website development.
Self-Employment
As a digital marketing specialist you have the option of working for an established agency or you can establish your own agency and become your own boss. Also, you can use your experience to get creative and market your own firm.
