What is Digital Analytics?
According to atinternet.com Digital Analytics "encompasses the collection, measurement, analysis, visualization and interpretation of digital data illustrating users behave on websites, mobile sites and mobile applications."
Website
For you website tracking KPI's (Key Performance Indicators) is essential. KPI's indicates ‘how many website visitors did you have over a certain time’ or ‘what device does your audience prefer to browse when visiting your website’.
TOOLS
One of the best and most common analytic tool is Google Analytics. This is a free tool provided by google. If you want to get a better understanding of how to use this tool you can take a look into Google Analytics Academy.
Goals?
- Improve customer experience
- Engage in new audiences
- Convert engaging customers into paying customers
Social Media
These are examples of free tools you can use to collect and analyze data from your social media.
- Facebook Analytics:
- Instagram Insights:
- Twitter Analytics:
