In the recent presentation by Brandon Banning, Brandon discusses the importance of setting effective goals in marketing. He uses the SMART method of creating goals, that give direction to projects, and allow success to be easily determined. In this blog post, I will discuss the different aspects of a SMART goal, and how SMART goals are used in digital analytics.
A SMART Goal is defined as a goal that is:
S- Specific
M- Measurable
A- Attainable
R- Relevant
T- Timely
Creating a goal within these conditions is a really helpful way to set yourself up for success, as progression towards the goal will be able to be tracked easily and be understandable to others. Brandon goes into his work practice, and how he uses SMART goals in a multi-step approach. He describes how to be effective in digital analytics you must; first finds data, then creates SMART goals, makes sure not to jump to conclusions too soon, identifies trends and where the trends are stemming from, and then check back on your goals and progress regularly. SMART goals are vital, as it gives your research into digital analytics a purpose and direction, as without them, you might find yourself lost in the data, wanting to go into a million different directions.
Hi Craig, thank you for going over how SMART goals can be implemented in Digital Analytics! I fully agree with you – SMART goals are quintessential for purpose and direction, and without them, it can be incredibly easy to lose track our waste time and resources with what you are doing.