I always am trying to make my instagram look more business casual instead of personal by having a color scheme and not having any real personal pictures. I will have pictures of a night out on the town with the girls or a really cute date spot, but no happy birthday post on the feed and no personal life drama. Here are a few tips I have found helpful along the way. 

Relevance

Make sure what your posting to your page is relevant. For instance if you have a car page and you post things that aren't on the same topic people will lose interest and might un-follow you. People will also follow you from that one post to then see what you normally post... then unfollow. Focus on one topic on your page so you can only attract real fanatics on the topic that will always want to see pictures and join in with the convocation.

Hashtags

People may overuse hashtags in selfies to try and get more likes but a lot of people don't know it really attracts attention and likes as well as followers. People really do search hashtags so by using them it will more than likely double your chance of getting followers from that one post. Tips for hashtags are making sure they are relevant to the post so don't make a hashtag of #Food when it's a Lamborghini on Sloane Street. You can Google the best Hashtags to use to attract attention. I started using the basic hashtags and slowly edited them to change to what I was posting to make it more relevant. Use hashtags as it really benefits no matter what people say, every little helps.

Timing

If you make your page a business account you can use something called 'Insights' this is a great way to interact with you followers to see when they use the app in the day, this helps you find the best times to post photos so they will get the most attention possible. You can see when you get the most followers and how many accounts actually get to see your post even if they didn't like it. It's really useful and can help you post at the correct time to help attract more users to your page.

Socialise

After all, it is a social network. The more you interact and give your time to other users, the more they will do the same for you. Liking other users’ photos is a great way to get noticed, and leaving thoughtful comments is even better. Make sure you don't flood lots of pictures asking people to follow as you're more than likely to be suspended on Instagram for spam. Get talking on all different types of social media on what you're doing. Someone is going to be interested and that one person can make a big difference.

Good luck on trying to up your social media game!