Social Media is the newest wave of advertisement. This is the channel through which most people get their news and knowledge about anything new going on in the world. It is also how any business owner is getting the majority of their business flow.
Social Media can play different roles when it comes to making business. There's paid media and there is earned media. They both have the same end goal, but how you get there is where the two stop being the same. Earned media is basically from word of mouth, it can be youtube, friends talking to other friends, or you going out and building your own network. Paid media is exactly what it sounds like. It is paid. It can be digital advertisements, banners, billboards, paying someone to talk about your business, etc. It will still make your business grow some traffic. At the end it is all known as owned media. You now own this traffic.
