Running an effective social media ad or campaign is not as simple as it may seem. Many accounts will use emotional appeal or comedic content to gain attention from potential viewers. Ads can also be free or paid for depending on the companies goals. Social media is now bigger than ever and continues to grow.
- Begin with the end in mind. Have a clear goal of what your ad is trying to accomplish.
- Understand the rules of the platform. Facebook, instagram and many other platforms tend to have many rules and will terminate your account if not followed.
- Understand that social media never sleeps. Studying the best times for advertising to potential customers is critical for success.
- SEO is still necessary. Make sure to list keywords for optimal SEO/SEM
- Have a specific page for viewers to go after seeing the ad.
- Utilize influencers. A common tactic now with energy drinks and a variety of brands is to use influencers. Influencers can help spread your message to many followers quickly.
- Measuring the success of your campaign. Knowing the statistics of your campaign can help en
hance future campaign ads.
