What Content will Drive the most Traffic?
In today’s day more social media marketing is reliant on posting videos in order to maintain a trendy profile. According to Hootsuite, digital videos will drive 82% of web traffic by 2020. By these means, if a brand isn’t sharing any videos they are missing out on a great deal of potential consumer reach.
Regardless of the social media platform, they are tons of channel options for sharing digital videos. For instance, on Facebook and Instagram, videos can be posted for an unlimited amount of time but you can also post them using the ‘Story’ feature, allowing viewers to see it for a 24-Hour window.
Like regular posts, stories have the ability to tag people and places and share trending hashtags.
In order to have quality content on your social media, checking all the elements are important to achieve positive results:
- Sound
- Image quality
- Filter/color theme
- Subtitle/wording content
- Video Length
Depending on the type of business, Live Videos can also increase impressions and reaches. Live streaming allows direct engagement between a brand and their viewers. Consumers find these interactions more appealing and memorable. The most common Live videos are used to promote live events, demonstrating products or showcasing services. Marketers are seeing an increase in conversions and overall performance success by utilizing Live videos for promoting a brand.
