Instagram is a great way to advertise your business. It can help you in all apects of your customer’s journay. Here are a few tips to help you get started!
Use a Strategy
The first step of creating a strategy is knowing who your target audience is. You can figure this out through seeing who already follows and buys from you or who your competition targets. Then create SMART goals. This will help guide you as you create your content and allows you to track how you are doing. It is important to think of the marketing funnel, the four stages of a customer’s journey. Focus your smark goals around the four stages; awareness, engagement/consideration, conversion, and retention.
Create Good Content
Make use of all of Instagram’s features. For instance, you should use Stories to drive awareness. One-third of the most viewed Instagram stories are posted by businesses. Not only is it important to make good content but also consistent. Schedule your posts to keep your business on your audience’s mind. You can make some of these posts have nothing to do with selling something but just allowing your audience to connect with your brand.
Engage With Your Audience
People want to feel like they know your brand. Engaging with them beyond selling is a great way for them to connect with the brand. The first step is to connect with the ones already reaching out to you. Respond to comments and mentions of your brand this also motivates others to engage. Another thing you can do is use influencers. They are a great way to attract new customers and engage with people about your brand.
Measure and Track
The best part of making SMART goals is being able to check if you are reaching them. Tracking your goals can help you see your progress and know if you need to adjust. If something is not performing well it is better to know sooner rather than later. You can also do A/B testing and track how different elements do with your audience.
Thank for sharing your thoughts on growing a business on Instagram, this blog was very informative. I believe if businesses followed this simple strategy in their daily efforts of social media marketing that they’ll see major growth in their social media presence.