SEO stands for Search Engine Optimization. Basically you’re looking to rank as high as possible when consumers search anything related to your company and what you have to offer.
The 3 basic ways to optimize are keywords, website optimization, and linking.
Keywords are crucial when it comes to optimizing your ranks in search engines. These keywords have to common enough for your site to come up on the results, but rare enough for your site to pop up before other sites.
Website optimization can help when you “fiddle” around with your site, making it more eye catching to the consumer or building it in a way where traffic increases as well as sales. Google looks at this and uses this to determine where to rank your site when a consumer searches anything related to your company.
Linking helps with SEO when done right. Linking is having links available when your site pops up on a search engine. Having links available means the consumer has more flexibility and can get to a certain place on your site faster than if they went through the homepage first. This is crucial to increasing traffic as well as sales. And when done correctly, this can increase your ranks when google analyzes this to determine your rank.
