SEO is one of those key marketing buzzwords. Search Engine Optimization is one of the most important aspects of digital marketing. There are a few ways digital marketers can boost their ranking on Google’s search engine, with the main one requiring the use of keywords.
Keywords are especially important in SEO. Google uses these keywords and tags to determine how relevant your page is to the consumer and depending on your relevancy score, push it higher up on the ranking scale for when users search for a particular product.
