A website is an important part of any businesses operations. This is how you get people who are too far away from your physical location to buy your goods to be able to access them. Its how potential customers can figure out when you’re open, what you do, and where to find you. Ensuring that this process is as easy as possible is essential to digital marketing.
But how do you know that your website is good enough? Maybe your website is experiencing low traffic, despite the success of your brick and mortar stores. Maybe you have realized there is something missing from your website but you aren’t completely sure what. How do you solve this?
The key is A/B testing. A/B testing allows you to show two different websites to your customers and then track how successful each website is. This can show you exactly what your customers like about your website and exactly where things go wrong.
Repeated A/B testing can hone your website into the perfect way to interact with customers on the internet.
