In this digital age, websites are 100% customizable and styles are changing everyday. When testing new styles and features, it is extremely important for digital marketers and web designers to test components before making them live.
What is AB testing:
AB testing makes this possible for marketers. Serving up different designs or features to different website visitors and tracking the results of these visits is essentially how this is accomplished. The metrics are then measured against one another and a winner is chosen.
The metrics:
AB testing can be applied to many different scenarios but for button testing on sites has a key metric called Click Through Rate. Click through rate is figured by taking the total number of visitors that are served up the button and the number of times the button is clicked on.
This metric seems as if it should be somewhere in the 20-30% area from first glance. But in reality, it is more commonly in the 1-5% area of effectiveness.
If this button leads to a page with the option to purchase products, another ratio of purchases vs clicks is also used. This is another metric that would be used in AB testing.
I like how you explained A/B testing in a clear and concise way that anyone could understand. Online writing needs to be dumbed down depending on your target and to make it an easy read.