HeatMap’s are a crucial part to fixing or updating any businesses website. This feature provides feedback from people visiting your website. It is a form of visual analytics that uses color to provide information about activity of users on your website. This is one if the many crucial tools that can be used to convey trends of website users.
This feature can be used to:
Correcting errors on WebPage
Enhance ease of access navigating through Webpage
Determining popular links on website
Provide feedback on user wants or needs