Design
Whether you are creating an Advertisement, Social Media Post, or Website it's important to keep the user in mind. Everything used on your project needs to streamlined and user-friendly. In order to see if your design was successful you should run AB Testing.
AB Testing: is running an experiment using two different designs and finding out which approach works best.
The statistics you should look for include...
-Increase CTR (Click Through Rate)
-Increase Purchase Rate (PR)
A basic Formula to find out if you are successful in these areas is CTR*PR
When designing a website, post, or advertisement you want to have....
-Clear and concise headings
-Bullet points, numbered lists
-Short paragraphs
-Bold and italics
-Descriptive links
Example of how USF wants there websites to be formatted in a unified way.
