let's explore the last two topics of the semester
How to Market Yourself & Brand Engagement through Email
Email Marketing
Among the general public, people may think that email marketing is just spam. In actuality, it is an extremely effective tool. It is so effective that it brings more customers to a brand than social media.
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Research backs up just how effective email marketing can be. One graph showed that over 70% percent of customer interest of an organization comes from email marketing. Additionally, we have learned that we should not spam our consumers but keep our emails interesting and informative. The inclusive of promotions and specials drive traffic to companies.
Personal Marketing
The online presence that we have can give a heavy impression to the people around us. We need to make sure that if we are keeping our personal and professional lives separates, that we are taking the necessary steps to ensure that each is an accurate representation of us.
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If not already doing so, you should market yourself across all social platforms. Some of these can include: Instagram, LinkedIn, Twitter, and Facebook. LinkedIn can give lend a helping hand in marketing you to the industry you hope to work in. If you are using both personal and professional accounts, remember to use privacy settings on your personal and avoid negative attitudes and questionable content on your professional accounts.
Express Yourself through Your Passions
Give Incentives to Encourage Email Sign Up
Incentives
To get customers to sign up for emails, it is important to give some incentive to do so. Many times it could be something as simple as "Free drink when you sign up for email," or "25% off when you register your email." These emails will be traffic driving for your company and will increase consumer interactions.
Passions
When you tell our story, it is important to tell it through your passions. Personal marketing is about expressing yourself and showing the world who you are. Don't post about sports if you are not passionate about it. Tell your story through your social media and put your best foot forward.
made me rethink about email marketing and its effectiveness!