1. Determine the Objective
– Build Brand Equity but increasing your consumers’ thoughts about the brand while increasing purchase frequency.
– Induce additional purchases by getting your consumers to directly purchase through the social media site.
– While doing this it is also essential to simultaneously: improving customer service, reaching out to new customers, providing product info and support and collecting customer feedback.
2. Plan the Content
– Provide value to your customer through humor, deals, discounts, insider knowledge, product updates, education etc.
– This can be done from multiple mediums such as video, white paper, infographic, blog post, podcast or articles.
3. Distribute and Promote Content
– This can be done through the website, as drawings/contests, in-person CTAs, events or paid advertising.
4. Measure Success
– Finally, it’s important to measure the output since this will help you learn what works and what doesn’t and most importantly, what to do in the future.
Great blog, Kelly! It was a quick and easy read. Very easy to follow and good use of headings. I would recommend using a bigger size font and adding a space between paragraphs/numbered list to create white space in between. And perhaps, use more images to make the blog come alive with visuals. Besides that, I believe it was very informative and you did a great job.