Social media marketing is the use of social media platforms to connect with your audience for different purposes such as; build your brand, brand awareness, increase sales, and even drive websites traffic!
WHY IS IT IMPORTANT?
Social media gives businesses the opportunity to listen to their audience, engage with their followers, analyze different results from any running social media advertisements and so much more. It involves building a community where to find followers or encourage engagement, likes, and shares. LEARN TO KNOW YOUR CUSTOMER; THEIR NEEDS AND WANTS.
It is important to choose the right social media metrics once your business has finalize your social media goals!
Some metrics includes:
- Reach
- Community growth
- Sign-ups and conversions
- Revenue generated
- Engagement
- Leads generated
- Share of voice
“Social media is not a media. The key is to listen, engage, and build relationships.”- David Alston
HOW CAN YOUR BUSINESS ENGAGE WITH YOUR CUSTOMERS?
- Post frequently
- Use colorful images
- Avoid sounding like a press release
- Tag relevant people
- Listen and respond to your audience
- Add call to action
- Run contests
- Engage with your audience by asking them questions
- Be personal
- Create authentic content
THE FIVE CORE PILLARS OF SOCIAL MEDIA MARKETING
- Strategy
- Planning and publishing
- Listening and engagement
- Analytics and reporting
- Advertising
Great organization throughout your blog! The bullets and different sections really hep me read the text without getting lost. I also enjoy use choice of images.