PPC and CPM are two advertising techniques used to generate paid traffic to a website or advertisement. They essentially serve as the same, but they are calculated differently. To determine which one you should use, you should first fully understand what they measure.
PPC: Pay per Click
- A type of advertising where the advertiser pays per click and not the impression
- Usually a bidding process
- Measured by looking at the resulting cost per click
- Online retailers, small businesses
CPM: Cost per Mille
- Measured by looking at the number of impressions
- Revenue is expected
- Viewers do not need to interact with ad
- Large and established companies
Choosing between PPC and CPM depends on your company and end goal for the advertisement. CPM is best for large companies that will have a large amount of impressions and can determine the revenue from the beginning. On the other hand, small businesses would have more success with PPC because it creates traffic and the number of viewers clicking is lower than impressions.
First of all, great featured image! it really got my attention and I could not help it, but read your blog. You have provided us with very valuable information! I really liked how you simply help me understand the difference between pay-per-click and cost per mille. Also, I didn’t know that CPM is best for large companies, and PPC. is best for smaller companies. Good facts!
I love the image at the end! It was so fun to read such an informative post with a funny meme at the end.
Beth, you did a great job with this blog. I really enjoyed reading it. You made great use of white space and appropriate headings. I liked the GIF and meme you used to give the blog a more personalized humor and feel. Great job!
Your image captured my attention immediately. I actually read through it until it circled back to the beginning, which I honestly never do. Content wise, it was easy to read and understand, making PPC and CPM better to understand.