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What is SEM?
Search Engine Marketing, otherwise known as SEM is a marketing technique that includes search engines such as google and bing to create traffic and engagement to your brand. SEM is all internet based marketing with the inclusion of ads that can create traffic via paid or organic referrals.
Why do we use it?
We use SEM to utilize our reach in the digital marketing world. SEM is at the palm of almost everyone's hand. SEM techniques are customizable and will grow as your business grows. It is fast, effective, and efficient. SEM provides analytics to business owners to find trends and results of effective advertisement campaigns.
SEM functions
Pay Per Click
- Pay Per Click (PPC)
- Advertiser will pay per click not the advertisements impression
- Measured looking at the Cost Per Click (CPC)
- Shown to your company's specific target market(s)
- ROI for your campaigns are increased
Cost Per Mille
- Cost Per Mille (CPM)
- Only pays per 1,000 impressions of an advertisement
- Impressions are when an ad campaign is viewed
Ad Words
- Jargon used in advertisement campaigns
- Can create broad, phrase and exact matches in SEM searches.
- Words should match search terms
- Will bring customers to your website.
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