WHAT IS A SEO

Every business trying to tap into the online market today knows what an SEO is.  “Search Engine optimization is the process of getting free or organic traffic on search results for your webpage.  For instance when you search “online shopping,” on Google, you’d expect Amazon to be the first thing to pop up, but SEO experts and Ad professionals have worked tirelessly to place a website called “Marieclaire.com” shows up as the first result that isn’t paid promotion.  This goes to show, how expert SEO can give your company, website, or blog a competitive edge.  Today traffic, and views means cash.

WHAT IS A SEM????

An SEM is related to SEO in the sense that they both enable your website to come up sooner when making searches on the internet.  The difference is that SEM is paid promotion.  These ad’s show up on top for a specific amount of time depending on the keyword and many other factors.  Using google analytics and the services they provide anyone willing to learn can begin to better their skills and use these to their advantage.  I believe using a blend of both SEO and SEM is the best way to see results for your company.