Search Engine Optimization:
The process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEO uses S.M.A.R.T Goals to achieve optimization
S.M.A.R.T Goals
Specific – What will be accomplished? What actions will you take?
Measurable – What data will measure the goal? (How much? How well?)
Attainable – Is the goal doable? Do you have the necessary skills and resources?
Relevant – How does the goal align with broader goals? Why is the result important?
Timely – What is the time frame for accomplishing the goal?
Why S.M.A.R.T Goals Matter . . .
- Help achieve the best search results
- Increase foot traffic to your website
- Generate more money for both your company and Google
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