- SEO or formally known as Search Engine Optimization, is what helps improve the search engine rankings of website for a specific set or key words.
- Google being the most prime example of what an SEO is and how the technique is used to help customers throughout the world find the most specific and relevant search.
- SEO is an organic and free technique that is processed through googles secret formula. In comparison with another technique known as SEM/PPC which are typically the ads that pop up on top when you use google search. These links cost the user money per click and are mainly for advertisement, not for research based information.
- Some key factors to having a successful SEO technique fall under three categories, keywords, website optimization and linking.
- Keywords need to be relevant, high in traffic and ideally need to have low competition. Keywords need to be in direct correlation with your product or service. Long tail keywords which are multi word phrases, usually have less competition.
- Optimization, is the process of mapping keywords to a specific page on a certain website. The broader the keyword or phrase is you get higher level pages. The more specific a keyword or phrase is, you get lower level pages. Optimizing your URL with keywords and phrases help tell the search engine what the website is about.
- Linking, there are many ways to add or create link to internal and external websites. You have URL links that are just a URL to a new website. You also have topic and title links that can take you to a new website or page with similar topics. You also gave keyword links, which are just a word that leads you to a new site related to the word.
What is SEO?
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Hi Jonathan,
First of all, I really enjoyed reading your blog. What I liked the most was that you used bullet points to organize your blog and made it easier to read. I absolutely agree with everything that you stated. The most important part of your blog I believe it is when you mentioned keywords, Optimization, and linking as three main points for SEO.