Attribution Models are a key tool in tracking how a consumer was lead to a purchase.
Common Attribution Models
There are a few commonly used attribution models that can help us understand customer interaction. Each of these models attributes a purchase to a different customer interaction. In class, we went over five common attribution models used in digital marketing: first interaction, last interaction, linear, time decay and position based.
Attribution Model Guide
Who gets credit for the conversion? Understanding the different attribution models can help leverage strategies and empower marketing efforts.