Security Certified
Some websites our secured and some are not. This is important and you want to make sure you are on a secured website. when visiting websites, you want to make sure that it has the https://.

Credibility
About us page it could also be called learn more, our mission, our story and so on. All of these have the same meaning behind it, it is a way for you to get to know they company before purchasing off of them. Companys makes these pages to tell future consumers about their business and why they should choose their website over other companies. These pages will help you gain trust in websites. Here is an example of an about us page!

Testimonials
This is a huge thing for a lot of consumers, most people will not purchase things if there are no reviews on items or great feedback from people visiting your company. Whenever you purchase something, you should always leave review to help out other buyers or even the company. Having reviews really builds trust and brings in more consumers to your business.
