The three essential elements to an effective website design are, it converts well, it looks good, and is user-centric.
A Website Must Convert Well
For a website to convert well, the website should have one clear call to action that describes the website’s purpose. The website should also have strong visual design, to appeal to the user, while keeping the message clear and simple.
Appeal to Users
The key for a website to look good is to keep the branding consistent throughout the site, as well as the homepage being organized and clutter free. A good looking website should attract users, and provide only the information necessary for the user to understand the website’s purpose or goal.
User-Centric
For the website to be user-centric, the website should be clear and simple to use, and most importantly, it should provide value. This allows the user to easily use the website, and find what they are looking for.
