Images of the Vector and Raster Variety
What are Raster Images?
To sum it up, Raster images are basically a grid of infinite square pixels viewable by your very own computer!
What are Vector Images?
Vector images are forms are computer graphics in which visual images are created using actual geometric shapes instead of pixels.
So, why is learning about Vector and Raster images something you should do?
Understanding the differences between vector and raster images, can ultimately aid you and your digital marketing journey.
Raster and Vector images and alike and different all at the same time. Though they are both different types of images used digitally, the way they are presented is completely different. A raster image looks completely over-pixelated, and if zoomed in would look even worse. You would be unable to distinguish lines, shapes, even sometimes coloring. Similar but different, a vector image is an image that is created via geometric shapes. If zoomed in the picture itself would still look just as defined. The colors would be well placed and the picture would still be legible.
Here’s How This Knowledge Can Help You:
- Vector graphics can aid in many things when it comes to the design aspects of digital marketing. The graphics can be used to create great logos and aid in your editing processes.
- Vector images can be scaled infinitly, meaning you can zoom that photo in as much as you’d like and it’s more than likely going to look the same.
- Raster images are best for painting, the use of photoshop, and GIMP. These are well known systems used by every day digital marketers.
- Vector graphics are also used in many different types of systems as well, including, Illustrator and InkScape
- Your favorite GIF, JPEG, or PNG are common forms are pixelated images or Raster images. These are used by companies for their growing digital market, and many people have no clue they are raster images!
“Raster is expendable and vector is expandable, choose wisely”
Nitish Murthy
