What is the importance of social media?
Social media refers to a variety of technologies that facilitate the sharing of ideas and information among their users. From Facebook and Instagram to X platform (formerly Twitter) and YouTube, more than 4.7 billion people use social media, equal to roughly 60% of the world’s population. In early 2023, 94.8% of users accessed chat and messaging apps and websites, followed closely by social platforms, with 94.6% of users.
What is social media marketing?
Social media marketing is the practice of using social media platforms and tools to promote a business and connect with existing and potential customers. It is used to bring in new business and access more and more clients that are spread across vast horizons of platforms.
How does social media marketing help a business?
Social media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways and mobile applications. Social media can help your business to: attract customers, get customer feedback and build customer loyalty.
