What is Social Media Marketing? Social Media Marketing is a form of Internet Marketing utilizing social networking sites such as marketing tools, thereby gaining traffic, brand exposure, and interaction with customers through social media. Something that is false about social media is that it must go viral to be good, that is not true.
Social Media falls under earned media, and the reason is because when you have a brand that is going on social media and has a following is how it becomes earned media, it is how your customers interact with your social media brand.
One way to have successful social media marketing is building brand equity, having positive emotions associated with your brand so that you can have customers to help spread the word about your business. With that you can encourage customers to buy directly from the social media site for your product.
One way also to find out what is working and what is not working is to collect customer feedback, on products, ads they are seeing, and on the company itself.
When advertising on social media you want to have the content planned of what is going to be in the ad but also when the ad is going to be posted for your audience to see.
