To achieve strong SEO, there are three crucial aspects to consider : keywords, website optimization, and linking. Today, we will delve into the first aspect: keywords!
When it comes to choosing good keywords, there are three important aspects to consider :
- Keywords need to be relevant.
- Keywords need to generate enough search traffic
- Keywords ideally have low competition.
- Keywords optimization
1. Keywords need to be relevant
- Keywords should directly relate to the content.
- Keywords should accurately represent your products and services.
Let’s say this company sells sports clothing online via its website ; Here is an example of some relevant keyword :
Athletic wear Sportswear
Sports equipment
Fitness accessories
Workout Clothes
2. Keywords need to generate enough search traffic
- Do people actually search for your keyword?
- Is there search demand?
How can we check? –> By using a few tools :
Google Autocomplete :One of the easiest ways to determine if a keyword is popular is to use the “Google Autocomplete” function. When you start typing a keyword in the Google search bar, Google automatically suggests completions for that keyword based on the popularity of previous searches. If the keyword appears in the autocomplete suggestions, it indicates that it is searched by users.
Google Keyword Planner : The Google Keyword Planner provides information about the popularity of keywords, including the estimated monthly search volume. If a keyword has a high search volume, it means that it is searched by a large number of people.
Google trend : Google Trends tracks search trends over time. You can enter keywords to see how their popularity has evolved over seasons, years, or even days.
3. Keywords ideally have low competition.
How many big retailers are competing for your keyword?
This question is to determine the presence of large companies or well-established retailers that are trying to rank for the same keyword as you. If large companies are competing, this can make it harder for small businesses or newcomers to get a high position in the search results.
Long-tail keywords usually have less competition, but also lower search volume .
Long-tail keywords are sentences composed of several words that are more specific. For example, “light running shoes for women” is a long-tail keyword.–> Less competition because they are more specific. Companies that target these keywords target a very specific audience. However, they also generally have a lower search volume, which means fewer people are doing this research. It is a compromise between reduced competition and limited research volume.
Fat head keyword:
These keywords are short and generic, which means they have a high search volume as many people perform these searches. However, competition for these keywords is fierce as many companies try to rank for them. It can be harder to stand out in this competition.
Long-tail keyword = multi-word phrases
Fat head keyword = one core term as a keyword
To check the competition Google Adwords is an excellent way :
4.Keywords optimization
which keywords are most relevant to each page of your website ? This step is essential to improve the ranking of each page in Google’s search results.
Google ranks pages not the site ! :
Google individually evaluates and ranks each page of a website based on its relevance to the searched keywords. Thus, each page has the ability to rank differently in search results based on its content and keywords.
By mapping keywords you can optimize each page for its own keyword! :
When you assign specific keywords to each page of your website, you can optimize the content of that page based on those particular keywords. This means that each page is designed to target a specific group of relevant keywords.
Avoid Keyword Cannibalization
Keyword cannibalization occurs when multiple pages on your site target the same keyword or phrase. This can be problematic as it can lead to internal competition between your own pages for ranking in search results. To avoid this, it is important to ensure that each page targets unique and relevant keywords.
Broader keyword phrases for higher-level pages
The top-level pages of your website, like the homepage, are generally more general and encompass your entire business area. Therefore, you can use more general keywords for these pages. For example, if you have a travel site, the homepage could target keywords such as “travel” or “travel destinations”.
More specific keyword phrases for lower-level pages / product pages
Lower-level pages or product pages focus on specific elements of your business. You should choose more specific keywords for these pages. For example, if you sell running shoes on your ecommerce site, each product page could target specific keywords such as “women’s lightweight running shoes”.
Now you know how to obtain a good SEO thanks to keywords !
