When the weather is good
Typically when the weather is good outside the average person tries to take advantage of this and enjoy the weather. This leads to sales being slightly lower when the weather is good. When people have less time inside they typically shop less.
When the weather is bad
When the weather is cold or rainy this will force people to be inside more. When people are inside more and device usage goes up, clicks on websites tend to have slightly more visitors. When consumers spend more time inside they have a greater chance of spending more time online shopping.
Bottom Line
Ways to check if these numbers are accurate is by using A-B testing. This method is best described as comparing one idea to another. When the web development team looks at the number of clicks when the weather is good vs when the weather is bad, they can take that information and use it to their advantage. The amount of research that goes into a profitable website is very interesting.
