What is it?
Compares the performance of two versions of content to see which one appeals more to viewers. It test controls against a variant to measure which one is most successful based on your key metrics.
Facts
- 50/50 sample
- Comparing two things for the better option
- Very accurate
Benefits:
- Increase user engagement
- Effectively create content
- Ease of analysis
Disadvantage:
- NOT for small number user
- Is not worth building if based on popular beliefs and delusions
- Only can gain certain criteria
