Search Engine Optimization
Search engine optimization is the process of using different methods to achieve the highest spot on the search engine results page in your business’s field. One of the best ways to accomplish this is through the use of keywords. Specialized keywords will allow your company to appear higher on the organic search results page and help to drive more traffic to your website. Another way to increase your company’s SEO is to have an optimized website. A problem free website will help to maintain a lower bounce rate which will help you to maintain a good SEO. Finally, link building is a method to help increase your company’s expose on the internet. It allows people to be directed to your website when they are looking at information such as blogs or opinions written on a certain topic.
Search Engine Marketing
Search engine marketing is similar to SEO in the aspect that they both are used to obtain the highest spot on a search engine results page. The difference is that SEM uses a pay per click format where the company has paid to become the first result to show up. Instead of having an organic spot, a company has paid to advertise at the top of the page. In addition to SEO, SEM can be an effective way to drive more traffic to your company’s website.
