Social media is a relatively new and everchanging piece of media, and should be taken advantage of by every-single business, as you are missing out on brand exposure!
1. Choosing the right Social Media
It is very important that you look at the many different kinds of social media networks that are at our fingertips. The best way I recommend doing this is looking at your main target market, for example if you mainly sell to adults over the age of 30 starting a Snapchat or Tiktok page might not be the most effective as these are mainly used by a younger crowd, instead look at Facebook or Instagram as they tend to have a larger presence of older users compared to the others. Here are a list of some of the most popular social medias right now
- Snapchat
- Tiktok
2. Set a Goal
Setting a goal is always a big part of any business plan, why not social media also? Social media can have many benefits towards your business such as engaging customers, performing customer service, expanding your audience, driving sales, increasing web traffic, etc. these are some-ways that social media can benefit your business. The best way to approach as a business starting a social media page would be to pick 1-2 areas that you want to focus on and stay true to the goal that is set.
3. Maintain a Presence
While starting up and maintaining a social media page it is important that you actively check in and stay involved on the page. Social media is not a one and done thing, you have to actively engage with the audience by posting and replying to peoples comments/reviews. This is the most important part of making sure your social media page stays active and draws in new members!
