When talking about and understanding SEO (search engine optimization), it is extremely important to understand the different methods of conducting SEO and how it can affect it. To put it simply, there are two basic techniques, black hat techniques and white hat techniques. White hat techniques are considered good and black hat techniques are considered bad. Now what makes these different techniques bad/good and why is it so important? Examples of black hat techniques are creating duplicate content, keyword stuffing, link farming, re-directing to another site or page, exc. These examples will drive away consumers and destroy your search ranking which will cause users on the internet to not see your posts as much. Some white hat examples are fresh, relevant content, optimized image labels, relevant page titles and tags, exc. Focusing on perfecting your white hat techniques will help raise your search ranking and allow users to stumble upon your websites and content way more often.
Black Hat Techniques Vs. White Hat Techniques
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