It’s amazing that everyday we do things without thinking about them. Did you know that Pay-Per-click (PPC) advertisements where a thing ? Neither did I, everytime you go to a search engine like google or bing and search something, the first few websites with the “Ad” beside them are most likely a Pay-Per-Click advertisement. Advertisers of these websites pays per click, per individual wh0 clicks on the advertised website. These clicks are measured by how much it cost per click.
No long before taking my digital marketing class, I had no idea that PPC was a thing. I believe it is very insightful for individuals to know what it is and how it works, because most of us spend multiple hours a day online, searching for things whether it’s doing a assignment, researching something, or even shopping. A lot of the times we choose the first few websites that the search engine gives us and most likely they say “Ad” beside them.
The way websites are chosen to be placed in the PPC category is basically a bidding system between the advertisers and the search engine.
