One of the most effective ways that a website marketer can figure out the best way to display their product is by incorporating A/B testing. This method uses two different ideas against each other. You must also gather the data from the both sides, so that you may compare the information. Once the data is compared you will be able to see which version of your idea is the best. It is vital that you are able to attract the most costumers that are willing to pay the price that you are asking for your product.