The Potential of Instagram Marketing

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ABOUT INSTAGRAM

Instagram is a free social media platform for sharing photos and videos with your followers via iPhone and Android. People can upload, view, comment, and lilke posts shared by their friends on Instagram.

Marketing Strategies

Organic Content

Photo, video, or carousal posts, Reels, Stories.

Paid Content

Instagram ads, including Stories ads, Shopping ads, and more.

Shopping Tools

Shop tab, Product tags and catalog, Live shopping, Instagram Checkout, Shopping ads.

3 Reasons to Use Instagram for Marketing

1. Instagram Shopping tools can boost sales by 300%

44% of Instagrammers shop weekly on the platform. Since Instagram launched basic shopping tools in 2018, like linking to products from Stories, this platform is now a complete social commerce solution. Brands can reach up to 300% more sales with a combination of Shopping tools and ads.

2. People spend 30 minutes per day on Instagram

Instagrammers spend 30 minutes per day on the app, which is fairly average among major social platforms, but it’s the session length that really stands out. People spend about 18 minutes per session; in contrast with the average Amazon shopping trip (13 min), Twitter scroll (14 min), and YouTube session (7 min) according to Hootsuite Digital Trends 2022 Report.

 

most viewed websites Semrush ranking

3. Instagram ads reach almost 1/3 of all internet users

Instagram ads can achieve up to 1.48 billion people. That’s 29.9 % of all internet users and 23.9% of everyone over age 13 all around the world. Instagram ads also impact brand sentiment: 50% of people say that they find businesses more interesting after seeing their ads on Instagram. (Hootsuite Digital Trends 2022 Report)

 

Instagram advertising audience overview January 2022

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