Link building is a simple and effective way to generate traffic to your company’s site. The basic concept is that as more highly ranked and reputable pages link to your website, a search engine ranks your site higher in their results. Search engines also use link building to discover new websites to display in their results. Think of your website like a spider web and each of those strands is a link to, or from another site. Another great part of link building is that it happens naturally as your business grows. Understanding how it works and making link building a priority in your marketing strategy is a sure way to expand your brand and reach more people.