Linking
Linking is an essential aspect of Search Engine Optimization (SEO). SEO uses linking as a component of website ranking. After noticing that web developers were abusing keywords to cheat the system, Google started to weigh more factors regarding SEO. They figured that the greater the number of links on a website correlated with its importance.
Types of Links
There are many types that you can in include on a web page to enhance your site’s SEO.
These include:
- Link text
- Internal Links
- Inbound Links
- Outbound Links
- Paid Links
1. Link text
Link text is the text that appears on the page
Examples include:
- URL Links – establishes the destination that the link will take you to
- Topic Links – links the user to a site with similar topics
- Keyword Links – links with keywords
2. Internal Links
Linking within your own website form one content to another.
3. Inbound Links
A link coming from another domain and directs a user to your website
4. Outbound Links
A link that leads to another domain from you website
5. Paid Links
A link coming from advertising.
