Search Engine Optimization is the process of improving the quality and quantity of traffic to a website from search engines. Google uses SEO by ranking website based on a variety of factors in order to show the most relevant and safe websites. Factors such as; page speed, user experience, mobile friendliness, optimized content, and if the website is secure and accessible. These are only some of the many factors that are used to increase a websites ranking, the higher the score, the better SEO.
