Mobile Marketing integrates mobile phone marketing campaigns to communicate promotional messages to prospects. Essentially based on sending SMS messages, Mobile Marketing is now an indispensable complement to the company’s overall communication.
As a support, the mobile phone can be used by all private or public actors who wish to communicate on various subjects. The contact list is represented by subscribers, members and customers who are technically called Opt’in numbers. Mobile Marketing is used to inform customers about outstanding sales, new items and gift discounts. The services also find their account by sending informative messages about appointment reminders, the availability of a service or a repair carried out.
Thanks to Mobile Marketing via SMS, you have an important reading rate ranging from 95 to 100%. Campaigns can be targeted because they can be based on a specific theme by segmenting their customer portfolio according to their purchasing behaviour and habits. Information is disseminated in a very short time. A mobile marketing campaign generates spontaneous feedback in large numbers. A high-performance switchboard/call centre and a proactive centralization of requests website are required to answer questions and fulfill orders. Mobile Marketing is perceived as a close relationship that reassures customers. A Mobile Marketing campaign must respect a few principles. Advertisements must be sent between 8 a.m. and 8 p.m. Monday to Friday and from 8 a.m. to 12 p.m. Saturday. We must ban the sending of premium call numbers. In addition, we must identify ourselves at the beginning of the message. Avoid sending multiple promotional messages in a single day as this causes irritation.
