Webmarketing has always been about connecting businesses to their audiences in the right place at the right time. Today, we have to meet the consumer where he spends most of his time: on the internet.
HubSpot’s specialty is inbound, an extremely powerful method for attracting visitors, converting leads, closing sales and retaining customers online. An experienced inbound marketer will be tempted to say that inbound marketing and digital marketing are practically equivalent, but some subtleties can be noted.
Before understanding what digital marketing is, it is important to understand the goals of marketing itself. What is its function and what is its purpose?
From your company’s website to various aspects of digital communication (digital advertising, e-mail marketing, web brochures, etc.), digital marketing covers a wide spectrum of tactics, content and marketing actions.
The best marketers know how to precisely link each type of content and tactics to strategic objectives. Here are the most common forms of content and tactics.
