There are many ways an organization can promote their products and services, two of the most popular being email and social media. efficiency of either forms of marketing varies from industry to industry, along with other factors.
What is Email Marketing?
Email marketing is a form of promotion that entails accumulating an email list of consumers to alert them of new products, services, and discounts. Though, Email marketing is a dying breed due to the rise of its counterpart, social media marketing.
What is Social Media Marketing?
Social Media marketing is a form of promotion, on the other hand, that entails utilizing social networks like Instagram, Twitter, Facebook, and or TikTok to market their products and services.
Pros and Cons of Email Marketing.
Pros.
- Statistically more efficient than Social Media.
- Cost Effective.
- Allows A/B testing.
Cons.
- Spamming.
- Hidden unsubscribe button.
- Chain email-lists from others.
Pros and Cons of Social Media marketing.
Pros.
- Improves an organizations SEO.
- Direct impression insight.
- Cost-Effective.
Cons.
- Social Media is optimal for tarnishing brand reputation.
- Ads.
- Ad spam.
