People are getting sick and tired of getting multiple emails a day from companies. I want to teach y’all why we get these emails
Email marketing is defined as a form of marketing that can make the customers on your email list aware of new products, discounts, and other services
Email Types
Triggered Email
Email outside of the regular scheduled marketing emails, triggered by a customer’s action
◦ Cart abandonment email
◦ Request to review a product
◦ “welcome back”
◦ “We miss you”
◦ Birthday messages
Transactional Email
When a customer makes a purchase
◦ Account creation confirmation
◦ Automated confirmation of the order
◦ Confirmation of credit card payment
◦ Confirmation of shipment
◦ Delay of shipment
Marketing/broadcast email
An email that goes out to a company’s email list
◦ New product updates
◦ New sales
◦ General monthly newsletter
◦ Weekly account information
