Overall social media marketing was one of my most favorite topics covered, mainly because of how much I can personally relate to using it in my everyday life. Social media marketing can be utilized in so many ways, from using marketing tools to gain traffic to ones brand or simple brand exposure and gaining customers through social media.

Some other key factors as to why I personally love social media marketing so much is that it’s accessible in so many different apps, especially ones that I use today just for fun, for example Facebook, Instagram, Snapchat, Twitter, etc. It can be accessed so easily and there’s so many ways brands can use these apps for brand exposure.