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What is digital analytics? Digital analytics is the process of collecting and analyzing product data from multiple digital sources to inform product and marketing strategies. Why should business use digital analytics? Businesses should use digital analytics because it lowers costs and higher flexibility for marketing effort and allows the business to speak with authority on topics related to your product industry. Besides communicating with customers, digital marketing lets you track their activities and gives access to consumers who rely on their mobile phones or do all their online shopping.
