What is Digital Analytics ?
Digital analytics is the process of analyzing digital data from various sources like websites, mobile applications, among others. It provides a clear vision to the organization on how users or customers are behaving. Through digital analytics, companies obtain an insight into the areas where they need improvement.
What is Bonus Rate & Exit Rate :
Bounce Rate is the percentage of people that land on a page and leave. Exit Rate is the percentage of people that leave a specific page (even if they didn’t initially land on that page). For example, let’s say someone lands on Page A from your site. And they hit their browser’s back button a few seconds later.
Return on ad spend (ROAS) is a marketing metric that measures the amount of revenue earned for every dollar spent on advertising. Similar to return on investment (ROI), ROAS measures the ROI of money invested into digital advertising.
