Digital Marketing Class

Understanding digital analytics can greatly improve your value as a digital marketer, but digital analytics can be hard to understand when just figuring it out. Below are three easy to understand digital analytic terms to add to your knowledge and make yourself a valued digital marketer to your company.

Bounce Rate %

Bounce rate is the amount of people who visit your webpage and leave without taking any action. Action would inlcude clicking links, filling out forms, or making a purchase on your webpage. If a website is attractive enough, it can stop a visitor from bouncing, and increase your conversion rate. Bounce rate is used to determine how hopeful the information on your website is relevant to a search, if you have a high bounce rate, the lower your website will be ranked on Google, and the less likely people are going to find your website. How can we prevent this? For starters having an attractive website that fits what your customers are expecting, use up the space well, don’t make it crowded, but don’t leave too much space either, have a quick loading speed for those who are impateint, and make sure your content is easy to read.

Exit Rate %

The amount of people who visit your webpage and leave to visit a different webpage. While similar to bounce rate, the main difference is exit rate is the % of exits from a page, and bounce rate is % of single engagement sessions. Exit rate is useful to determine why people are leaving your webpage. If every person who visits your webpage, constantly exits at a certain moment in the page, it is easy to determine what the issue is and finding a solution can then begin. Heatmaps are a great way to see where most users tend to stay on your page and for how long. Recordings may also be ideal to understand common thought processes as visitors encounter your webpage and get a better idea of what your visitors are looking for.

Return on Ad Spend (ROAS)

The amount of revenue you get for how much you spend on ads is important to see if the investment is worth it. The whole point of online advertisements is to get people to visit your webpage and interact with it. If your ads are not improving your traffic then there is an issue. Understanding what works and what doesn’t can easily be determined througn A/B testing. See what images, terms, or phrases attract the most customers, and gives you the best conversion rate. You ideally want to get a return of higher than $1 you would spend on advertising. Understanding ROAS is most important when launching new material and bringing in customers or clients.